Persona avatar
  • Personal pronouns: (he/him)
  • Statement: "School is for sheeple, I’m here because my employer says I have to be"
  • Age: 37
  • Location: Hastings, lives alone, and enjoys the fortnightly pub quiz with his team (The Metal Heads)
  • Education: Left school with no qualifications
  • Neurodiversity: Irlen Syndrome
  • Employment: Long-term employed, Orchard Production Manager
  • Other: Is widely unliked in his community, has a small band of close friends, tends to be aggressive in most situations, micro-manages staff and work colleagues, prejudice towards minorities.

Aspirations

To be left alone to get on with it.

Motivations

  • Financial incentives
  • Showing others where they are wrong
  • Making others feel unworthy
  • Disrupting open discussions and being the centre of attention.

Needs

  • Clear expectations
  • Punctuality
  • Conflicting opinions
  • Signs of vulnerability in others
  • Reduce screen brightness.

Online Literacy

  • Owns Samsung Galaxy
  • Uses email and Facebook
  • Prefers to call and speak to someone instead of texting or using IM
  • Uses work computer for personal correspondence
  • Has no patience to fix software issues
  • Happy to call IT Support if things go wrong.

Enablers

  • Minor technical issues can be used as an excuse to complain
  • Spelling mistakes and grammar errors warrant trolling other users
  • Security through obscurity; has the technical knowledge to break in and share confidential data.

Barriers

  • Broken hardware and out-of-date software
  • Complex onboarding process
  • Small hit radius (clickable area) on links and buttons
  • Two-factor authentication.

Download Deliberate Dan

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Updated: 22 November 2023