Persona avatar
  • Personal pronouns: She/her
  • Statement: "I need to kickstart my career again"
  • Age: 27
  • Location: Wellington, lives with husband and son
  • Education: Average to high NCEA grades
  • Neurodiversity: Typical
  • Employment: Unemployed
  • Other: Primary caregiver for her disabled son for the last six years. A regular visiting nurse and a growing support network have created more time to seek personal opportunities. Needs to wear a cast for eight weeks after breaking her arm in a skiing accident.

Aspirations

To start a drop-shipping business selling mobility and safety equipment.

Motivations

  • To give back to her community
  • To help others like her and her family
  • A life outside of full-time care
  • Bring in extra money
  • Social connection

Needs

  • Speech to text
  • Drag and drop activities
  • Light and Dark mode
  • Keyboard navigation
  • Flexible deadlines
  • Mobile/ tablet use

Online Literacy

  • Owns the last generation MacBook and iPhone
  • Can figure out most IT problems with enough time to research
  • Uses Facebook to keep in touch with family
  • Willing to try new software, confident she can figure it out

Enablers

  • Clear instructions to follow
  • Open and supportive community
  • Shortcuts and power user options to save time

Barriers

  • Use of a mouse or trackpad for long periods
  • Cannot type with both hands
  • Cannot participate in forums easily
  • Cannot complete online exams with the use of a cast

Download Ambitious Ana

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Updated: 22 November 2023